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About us

OUR MISSION

Devised in 2016 by Ilona Rich and her sons, Rich Fashion is a London-based, online fashion and lifestyle brand. Drawing largely on the family's passion for modern art, Rich Fashion perfectly combines luxury pieces with affordable price tags.

OUR APPROACH

With special attention paid to the fabrics and colours used, the collections offer ageless and creative designs that allow customers to shop fashion-forward fun alternatives to the norm. Many of the Rich Fashion pieces take hand-drawn illustrations and turn them into everyday, wearable prints. 

OUR PHILOSOPHY

We are an online department store for art-inspired clothing including our vintage collection, collaborations and Rich Fashion one-of-a-kind pieces.

OUR COMPETITION

Do you want to see your own creations out and about? Now you can with Rich Fashion! We are opening our doors to you and allowing all artists to submit their finest designs. Rich Fashion will then be evaluating all submissions and selecting winners to have their very own garments produced for the website. More information coming soon.